A blog update: First there was Otterblog. Then there was kBlog. And the beat goes on. We’re getting ready to add some more staff blogs to the offerings on JournalNow. We’re interested in your thoughts on topics, areas of interest, journalists, etc. Let me know your ideas.
One of the hallmarks of the blogosphere is the openness and discussion fostered in an online environment. So, that seems like a decent way to augment our efforts to expand in this area. We’ll consider all and act on the ones that we think make the most sense.
I’ll admit some mixed feelings on this. It was nice when I was the paper’s only blogger, but competition is good. And the marketplace of ideas is where it all happens.
Language watch: American idioms—as opposed to American idiots—are one of my favorite things, and I heard a good one the other day. I was talking with one of our reporters about a consistent and recurring events, and she used the phrase “When the buzzards return to Hinckley.” It’s a Midwest version of the whole swallows and Capistrano thing. Here’s more info on the event.
Your host is Ken Otterbourg, the managing editor at the Winston-Salem Journal. It's a forum to discuss the media, from
Ken, I think blogs always make a lot of sense to the blogger but not necessarily to all readers. That seems to be the nature of a blog on the un-policed internet. Niche blogs pop up all the time. I have no way of knowing how many hits you get on this blog, but not very many people leave comments. Offering more blogs offers readers more chances to connect with the newspaper in a way that interests them. Staff blogs are only competition to you in the way lettuce competes with bread at the grocery store.
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