I have been taking phone calls the past few days, asking us to not refer to swine flu as swine flu. Instead, we should call it just the flu or by its scientific strain name, H1N1. The reason, the callers suggest, is that the name unfairly targets pork as being unsafe to eat, and therefore all the hog growers in North Carolina and elsewhere are going to get slammed.
As I’ve noted in the past, words matter, and the names we call things matter. But it’s tricky territory when you start renaming things that are in the vernacular because you don’t want somebody to get hurt. Some folks have suggested calling this the Mexican flu, because Mexico seems to be its epicenter. I can’t say that’s a solution; it just shifts the problem. And among scientists, who tend to be pretty blunt about using the right word, swine flu is, or at least was, the shorthand they were using.
That said, I did a brief survey of some media to see how they were referring to the flu. Here’s what I found, particularly in terms of headlines: Fox goes back and forth between swine and H1N1. Same with CNN, NY Times, and the two newspapers that are closest to hog-farming epicenters, the Fayetteville Observer and the Des Moines Register. Many use the phrase, “so-called swine flu.”
Here’s some more background from an AP story on the shifting name issue:
Dr. Edwin D. Kilbourne, the father of the 1976 swine flu vaccine and a retired professor at New York Medical College in Valhalla, called the idea of changing the name an “absurd position.”
The name swine flu has specific meaning when it comes to stimulating antibodies in the body and shouldn’t be tinkered with, said Kilbourne, 88.
That’s not what government health officials say.
“We have no idea where it came from,” said Michael Shaw, associate director for laboratory science for the Centers for Disease Control and Prevention. “Everybody’s calling it swine flu, but the better term is ‘swine-like.’ It’s like viruses we have seen in pigs, it’s not something we know was in pigs.”
On Wednesday, U.S. officials not only started calling the virus 2009 H1N1 after two of its genetic markers, but Dr. Anthony Fauci the National Institutes of Health corrected reporters for calling it swine flu. Then on Thursday, the WHO said it would stop using the name swine flu because it was misleading and triggering the slaughter of pigs in some countries.
Another reason the U.S. government wants to ditch the swine label is that many people are afraid to eat pork, hurting the $97 billion U.S. pork industry. Even the experts who point to the swine genetic origins of the virus agree that people can’t get the disease from food or handling pork, even raw.
Back story: We’ve gotten tons of comments about Rep. Virginia Foxx’s statements on the death of Matthew Shepard. In our story, Rep. Foxx cited as her sources an article in the Washington Times and a report on ABC’s 20/20. I couldn’t find the Times story, but click here for the ABC story.
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