Sometimes, I am struck by the difference between what is considered important local news and important national and international news. Like a lot of newspapers, we think our franchise is in reporting on local events, stories you can’t get anywhere else. But we also recognize that the world is a complicated place, and that readers ought to be able to get a reasonably complete snapshot of their world, soup to nuts, with their morning Ovaltine, green tea, coffee, coke, water, milk or OJ.
The result is a front page that is on occasion one of strange bedfellows. Take Sunday’s paper. We essentially have two lead stories. One is on North Korea and its nuclear ambitions, which are a serious threat to peace in the Far East. The other: “Utility-panel oversight to be considered.”
This is a good story, and it’s an important story. The City-County Utility Commission is an 800-lb gorilla in our community. They run the water. They run the sewer. They run the landfill. Think about that the next time you turn on the tap, flush your toilet or put your trash out. And there are some serious concerns about whether their autonomy is a good thing or a bad thing. But that oversight aside, the water will still come on tomorrow. It pales in comparison to the threats posed by the Korean peninsula.
So what to do? If you measure serious news by the extent to which you or a lot of people could end up dead, we would have a very different front page than we have now. And that’s not what we’re aiming for, so when we choose stories for the front page, we look at importance and also relevance, which is why those two stories exist cheek by jowl.
GOURD UPDATE/OTTERBLOG CONTEST: Now that the fair has come and gone, it’s time to wait on the seed catalogs and stop musing about agriculture for a while. But here’s one last look at the harvest that was. This photograph moved across the wires this weekend. It’s of a pumpkin-canoe race in Wisconsin. Write me a headline. Best entry gets a Journal coffee mug.
Your host is Ken Otterbourg, the managing editor at the Winston-Salem Journal. It's a forum to discuss the media, from
Ken,
I have enjoyed your “Otterblog” feature and also some of the other “Blogs” that you have linked on journalnow.com (FYI: My wife and I subscribe to the Journal...she likes the hard copy with newsprint while I prefer the online edition). I think these links are an excellent way for you and your staff to communicate with your readers and also an excellent way for your readers to communicate with each other.
I wonder if you have considered, or would consider some political party links during “election season”. I think it would be helpful for citizens to have one place where they could log onto political party and or candidates’ web sites for information or Rhetoric. I realize that your editorial page staff offers recaps of candidates positions and recommendations immediately prior to an election and I have found that helpful most of the time: However, the possibility of reading what the Politicos themselves have to say at one clearinghouse site is intreaguing to me.
Thanks for listening (Thanks for the outlet),
Dwight
Space limitation on headline?
Let me do some thinking about providing links to campaign Web sites and talk to some others around here (Will try to do it in the next day) and explain our position one way or another....
Re: headline length. Most headlines are a couple of words. If it reads like a full sentence, it’s probably too long.
Peter, Peter, Pumpkin Paddler
Pumpkin pie? Pumpkin pirogue!
Gourds Gone Wild!
Holy Floatin’ Curcubitas!
♪ Down a Lazy River in a pumpkin shell ♫
Great headlines. Keep them coming. Let me get back to what Doug Defee was talking about, re: political Web sites. We’ve resisted them in the past, and probably will for the time being. There’s a point to be made that we’re just a filter and voters ought to be able to read the straight dope from a candidate. Which is true. We just don’t want to push them there, because a lot of politicians Web sites play hard and fast with the truth, and we don’t want to get in the business of picking those we will link to and those we won’t.
“Get ready to swim”
The Cinderella Regatta
Avast Ye Pumpkin Pirates
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