There is nothing quite like a fresh, hot doughnut. Beignets in New Orleans at Cafe Du Monde. Daylight Donuts in Quincy, Ill., A Krispy Kreme at Stratford Road at 6 a.m. Knakal’s
in Culpeper, Va. They’re all great. Hard to say any is better than the other. A doughnut lives in the moment.
Krispy Kreme, our local outfit that did, could, and maybe will again, is
changing its marketing tactics. It’s hitting the airwaves, a change for a company that in headier times relied on coupons, word-of-mouth, and free publicity from all those glowing stories as it opened stores across the country.
Covering local companies through a boom and then a bust is a difficult job. Contrary to popular belief, we don’t write stories just to kick folks when they’re down. And the story line here is pretty irresistible. Hometown company makes good. Then makes great. Then becomes a national symbol of our town’s hustle and smarts. Then falls. Hard. Lots of careers and investments get wiped out.
It’s not quite on the epic scale of Enron. But it’s a grand tale of how the world works.
Your host is Ken Otterbourg, the managing editor at the Winston-Salem Journal. It's a forum to discuss the media, from
I spoke to an ex financial person from KK and she had a clear and logical explanation for what happened. Soem of the details form WSJ original story are off the mark.
Damn you…now i have to go try those otehr doughnut places.
People always have clear and logical explanations why things happened. That argument has been at the center of all the financial malfeasance trials of the past 5 or so years. This is not to say Krispy Kreme was a corrupt or criminal organization. The jury is still out on that. But they clearly made some serious mistakes, and why they made these mistakes—and who caused them to make these mistakes—is still a subject of vigorous debate.
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