Busy day. Lots of fires to put out. Here’s the grenade tossed into newspapers collective lap this morning. It’s a study by the Pew Charitable Trusts
on how people get their news, and as you might expect, it’s not a ringing endorsement for print.
Boiled down, the findings say that for many folks—and particularly young people—the Internet is their primary source of news. The newspaper or the magazine is now a supplement. The good news would be that newspaper Web sites continue to be leaders in this category, and perhaps investments in these sites will pay off. The downside is the report’s suggestion that this transformation is happening quicker than many people expected and that the way people use and find news on the net is different.
Think about your own habits. We browse the Web differently than we browse a newspaper. One is more linear than the other. On the Web, itt’s much easier to skip over—or never even run into—stories you think you have no interest in. Newspapers are a serendipitous experience.
How you browse determines what you find and what you don’t find. My take is that the next big thing in news Web sites will be redesigns and reprogramming that reflect how people use the Internet. Very soon, successful online news sites will do more than just have a different delivery system. They will look different and be different.
Beyond the arc: Lots of criticism today from the Blue Devil hard core over
Your host is Ken Otterbourg, the managing editor at the Winston-Salem Journal. It's a forum to discuss the media, from