WK_FRST_paper_--Newspaper_struggles.doc
This morning I was part of a panel discussion regarding whether newspaper circulation declines are related to the professional press’ general rejection of public journalism. The findings, by Burton St. John III, a professor at Old Dominion University, are attached above. Also on the panel: Mayor Allen Joines, Mary Martin Niepold, a journalism instructor at WFU (and occasional reviewer and contributor at the Journal), and Justin Catanoso, who is the exec. editor of the Triad Biz Journal weekly.
I rejected the author’s conclusion. As the good folks at RJR say, correlation doesn’t imply causation. Public/civic journalism sounds like a good idea in theory, but in practice it leads to gobbledygook.
Newspapers are having a hard time of late, and we do need to keep working at keeping close tabs on the concerns and voices of average folks, rather than just experts, but the answer isn’t in journalism by committee or by poll.
Here are the remarks I gave:
The press’ problems are not unique to newspapers, and it’s simplistic to say that the answer is public journalism. Broadcast journalism, both network and local, have also lost viewership, and you could argue that television has always been by default a much more interactive medium.
The problem as I see it is that newspapers are a general interest product in a special-interest world. And American society over the past 50 years, arguably since the end of World War II, has been about the rise of the individual and the decline and fracturing of geographic-based communities.
Look at Forsyth County, the most important county where we circulate. 30 years ago, there was Winston-Salem and Kernersville. That was it. Now we have 10 municipalities in the county. Each with its own demands. And there’s been a hardening of what people expect in their news. The idea of objectivity has been pushed away. Conservatives listen to Fox. Liberals listen to NPR. The middle—where objectivity and dispassionate reporting live—is getting pushed and squeezed like never before. Some of what we do comes off as arrogance, but I’d like to think our attitude is earned. It’s a tough business. And where one of the few enterprises that regularly and purposefully writes stories that are guaranteed to anger its customers. It comes with the territory
I agree with the author that newspapers are a unique and profound cornerstone to citizenship, but I don’t think public journalism gets us very far. News is a funny commodity. What we think is important isn’t always the same as our readers, and we ignore them at our own peril. We’re a business. Each day, we put together a newspaper that we think enlightens, informs and entertains. And then we put it out there for people to decide whether they agree.
Basically people don’t want to be preached to by newspapers about what they ought to think. They want—I think—a newspaper with the guts to challenge the conventional wisdom, with the integrity to listen to all sides and keep pushing to get it right, and with the common sense to understand there isn’t a formula.
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