One of the recurring themes in the newspaper biz, and also on this blog, is how the definition of news is both constant and changing. Constant, because a good story is always a good story. Changing, because of changes in delivery methods, consumer expectations and values, the fragmenting of society etc.
That’s one of the backdrops against how the McClatchy takeover of Knight Ridder will ultimately be viewed. And it’s the fight of newspapers coast to coast—and eventually of news web sites as well. Remember this important fact: content isn’t cheap and in the end somebody has to pay for a reporter, whether she works at a newspaper or a web site, to write a story. In business terms, that’s called “monetizing”.
The Columbia Journalism Review has a good take on the coming battle. Briefly stated, the mag says that newspapers may have squandered their monopoly and now found themselves in a competitive market without the DNA to compete.
An e-mail from a dissatisfied reader made this point: “The only reason that we continue to receive the Journal in our home is because you have the monopoly on the printed, local news.”
Maybe. But monopolies—and I would disagree that we have a pure monopoly—aren’t what they used to be. There is plenty of competition. TV. Radio. Government web sites. The list goes on. I can’t speak for the business side of our company, but speaking as a journalist, I love competition. In the end, it makes you better and the reader/viewer/clicker gets the benefits.
Your host is Ken Otterbourg, the managing editor at the Winston-Salem Journal. It's a forum to discuss the media, from
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